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The beauty of nature is purely displayed by the simplicity of the natural structures reinforced by Nature, and how these structures form together to create a working universe with separate and different entities. Borrowed from Nature, Man has been inspired by the structure created by these natural beings where these structures are applied into products and architecture. Man Made objects become something beautiful as well as reinforce a strength within the structures that works well in nature.
The main purpose of this project is to create a USB displaying a visual language that reflects an Organic structure as well as a Man Made structure. This project is inspired by these natural structures and how Man borrows from these forms to create pieces of artwork. The USB flash drives, in this project, contradict one another by displaying an intricate structure in Nature as well as a Nature inspired Man Made structure.
The Organic USB flash drives visual language will be reinforced by a brushed aluminum material which will display the purity and simplicity of Nature. The Man Made USB flash drives visual language will contradict Nature by producing the USB drives in a raw and unfinished wood to show how Nature is used to create certain structures.
Organic vs. Man Made
The dining chair represents the idea of various cultures, in the form of segments, where they have now come together as one as an entire nation. This was inspired by the variety of South African cultures and the disadvantages brought on, before and during the Apartheid times. The idea of interlinking the chairs, inspired by the idea of a group community, forms a hexagonal shape.
The hexagon shaped dining chair can be used in either a formal or informal environment, by grouping the chairs together in order to form a lounger. Using this hexagon shape this allows for the user to comfortably relax their arms on the wider areas of the dining chair, the points of the hexagon, allowing the arm rests to be automatically incorporated into the chair.
The variety of South African cultures, the Rainbow Nation idea, wildlife and vegetation is implemented through the layers in the plywood. The wood in the dining chair also relates back to the various forestries in South Africa. The Traditional Shweshwe material, used in the upholstery of the chair, relates back to the Traditional African cultures and their traditions.
The idea of the upholstery being loose is based on the user, where he/she can decide on the type of pattern and colour according to their decor. This also makes the upholstery easily changeable or to use the chair with or without upholstery. The idea of the upholstery loose from the rest of the chair was inspired by the flatpack idea, where every part on the chair can be removed and taken apart. The footrest support is user friendly, where the user can determine for themselves if they would like to use the support as a footrest, if not the user can easily swop the support to the top grooves just under the seating area therefore allowing freedom with the users feet when the chair is in use.
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Furniture design
3 Dimensional Branding
The display stands are a half argyle shapes, an upside down triangle where the wooden art manikins will be placed on top on the surface.The display stands will be made from a white textured veneered oak wood, where the faces will be slopped outwards for the manikin to stand proud. The use of the colour white represents the brands purity and use of a raw material which comes in a white form.The display stands will be built on site and put together with a tongue and groove joint. Machined screw threads will be machined in for the stand to be attached to the rest of the argyle wall.
Also found on the top of the display stand is a machined groove where the colour perspex sheeting will slot into, therefore creating the coloured void, with the colours chosen. The display stands are varied, to show how versatile Pringle as a brand is but how they retain themselves to tradition.Throughout the display wall, the argyle pattern is repeated, in three different forms, seen in the argyle voids with the coloured perspex, the argyle wall and the half argyle (triangle) shapes. These different forms represents how Pringle use and transform their iconic shape, but that it can still be identified as being Pringle.
The wool represents Pringle’s strong use of rich Scottish materials and relates back to Pringle’s wool awareness campaign. The wool will come in two different forms of a strung wool onto stainless steel screws of the longer argyle boxes and balls of wool which will fill up the void of the shorter argyle box. The wool will be used in its raw white form to some the raw material used in Pringle’s clothing. The argyle boxes are made up of shorter and longer lengths to give the effect of an interweaving pattern from the front of the display to show how Pringle’s clothing is interweaved to form something beautiful.
The argyle boxes will be made from a unfinished oak wood, where they will be cut to size with a tongue and groove joint with machined screw threaded holes. The argyle display wall will be built on site, where they will secured together with stainless steel screws. The argyle wall will contain 10 larger argyle voids which will hold the wooden art manikins with the woolen items of clothing, of both golfing wear as well as fashionable garments. This represents Pringle perfect 10 as well as Pringle of Scotland’s movement in the fashion industry and how they have built and developed onto their strong heritage. These voids will be placed randomly to show that Pringle is however versatile but that they do
still stick to tradition.
The strong contrast between the rich wood and the white wool with the touch of colour displays the elegance of the brand and how classy and fashionable Pringle of Scotland can be.
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Pringle of Scotland concept store reflects a different experience through the attitude and personality presented through the store.
The concept store creates a sophisticated mood through the luxuriousness of the store through the different textures and materials. This helps the store to highlight the importance of the products and how the products are displayed. The concept store makes use of a warm colour pallet which reveals a sense of luxury. All forms within the store make use of a wood material or a cool white surface which highly contradicts the Scottish landscape through the purity of the white, which relates to the rich Scottish wool and the texture of the different woods seen in the scenery of Scotland.
The beauty of the concept store refers to the brands origin through the richness of the cherry oak wood and the purity of the white. This allows the brand to express how luxurious and elegant the brands clothing is. This is where the inspiration comes from for the store design, where the entire store is designed around the items of clothing by having numerous display sections. This allows for the store to displays the items of clothing in colour sections with little items of clothing. Therefore throughout the store the clothing is displayed as artwork with little hints now and again. This idea was inspired by the quote that ‘less is more and that less makes more of an impact’.
The concept store highlights the true essence of Pringle through the elegance displayed through the five senses:
-Sight: The customer gains a sense of elegance, beauty, quality and luxury through the high contrast of rich materials seen in the store. Another factor is also the display of clothing, the clothing is referred to art within the concept store this again shows a sense of luxury and quality. The Pringle of Scotland concept store displays a dramatic feel through the materials which all relate back to the origin of Pringle. The customer is also immersed by the impact of lighting on visual features within the store to grab customers attention, this allows the brand to speak the sense of luxury also in their walls where they create a visual impact through the iconic argyle shape. This allows the customer to immerse into the brand through what they seen in the store.
-Sound: The stores music will speak the brands luxury within the store by playing elegant music but also fashionable and trending music to show how the brand is moving forward. The customer therefore also becomes immersed into the brand through the audio of the store.
-Touch: The concept store will display different textures where the customer and feel with their eyes and through touch. This is gained through the high contrast of the smoothness of the white, the texture of the wood, the visual impact of the display wall features and the quality of the clothing displayed all throughout the store. The Concept store will immerse the customer through the sense of touch through the quality of materials and clothing displayed within the store.
-Smell: The customer will gain a sense of the Scottish landscape through the smells of the unfinished wood. The smell of the wood will be able to immerse the customer and therefore as a result create a memory. The smell will then be fit for the total immersion of the customer into the brand through the strong metaphors of the origin of this luxurious brand.
-Taste: The taste will be displayed visually where the customer when they immerse into the store will gain a sense of quality and tastefulness with the materials used and the quality of the clothing. The customer will immerse into the store through the taste of the clothing and type of materials used to make the types of clothing. The customer is also immersed through the idea of the fitting on concept where the customer can use their taste to try on certain items of clothing that they enjoy or like.
Throughout the store the customer is completely immersed into the store through the five different senses. The store allows and creates a memory by referring to Pringles origin through visual, tasteful and audio visuals. The customer does not how jsut completely immerse themselves, the store is designed to slowly immerse them into the store through the different parts of publicity. Outside of the store is completely public however the brand draws the customer in through the iconic argyle shape used. The next 2,5 meters into the store the is a sense of semi private space through the overhang wall, this allows the customer to slowly be introduced into the store where beyond that space is completely private. The privacy is displayed through the clothing along the walls and in the center of the store where the customer is brought back to the privacy through the argyle placed ottoman’s. An ultra private space is created within the fitting rooms and the store room behind the store.
Retail Design
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Product Design
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The Origami tap was inspired by the art of origami and how is it used to display nature and animals in a beautiful and eye catching way.
The Origami tap was designed with facets to catch the light and every different surface, creating an eye catching piece of art which delivers a very beautiful piece of nature.
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Introducing Origami, a kitchen mixer that includes a contemporary design with an elegant and striking exterior. The Origami design concept consists of beautiful facet edges displaying the beauty of Japanese origami art. And how delivers the flow of water and portraying how this beautiful piece of artwork can deliver
another angle of streamlined water.
The beautiful exterior of facet faces suggests the Japanese Origami influence, where the interior is built up on intelligent design. The Origami tap is carefully designed around the highly reflective Chrome plate exterior where the interior is also considered. The interior consists of a material efficient design of three cast cavities using DZR brass, which supports the cartridge as well as deliver hot and cold water separately to
the cartridge and then to the spout.
Origami stands at an ergonomically 250mm tall, including the lever, with an angled spout that protrudes the water out into the center of the basin. This allows for the user to comfortably wash from hands to vegetables to dishes in the kitchen area.The lever stands tall over the spout channel which allows for the user to easily push back the lever when the tap is in use, without forcing their hand/s around and behind
the tap.
The focus of Origami is the inclusion of an ego-friendly design by connecting the tap to an induction heater just under the counter top which allows for on demand hot water. This decreases the amount of electricity and water used when using the hot water that is connected to a geyser.
The marketing of Origami as well as the Origami basin must be based around the beauty of Origami art. The basin is an optional extra, but does how ever enhance the design of Origami as well as continuous the style of Origami art.
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Corporate gift design
The brief stated that the designer was to design a medical aid kit for the insurance company as a corporate gift for the insurance broker to give to their loyal clients that are taking out fully comprehension insurance on their vehicles. The corporate gift is therefore designed for the car.The design of the medical kit is to take a different stance on the design by creating draws containing and neatly holding the different medical items asked in categories of intensity. Whereby the medical kit’s top drawer will hold the minor items where it progresses down to the lower drawer of major items.
The draws create an easy-to-use interface whereby the user will use it with all the products neatly displayed and facing upwards for the user to see all the items a lot easier. This also creates an efficiently designed medical kit, for situations of haste and panic.The shape of the medical kit will be a flowing triangle shape which also leads to the idea of an emergency. And will help in the location of the medical kit in the car, which is behind the rear backseat in the boot, at the top under the back board, where the medical kit will connect with the car using valcrow strips. The shape of the medical casing will fit neatly into that corner and when it needs to be used the user will drop down the seat, and slid out the drawers. This also allows the medical kit to create a working surface by using the back of the seat.
That area in the car is seldomely used as cars in the target range generally have deep boots, this gives the medical kit a perfect storage area, which is incredibly easy to access and easy to use. The medical should not lie around in the car, as it will get damaged, takes up space as well as becomes a hazard for children.This also allows the opportunity to use the medical cross and where it can be displayed on the medical kit, in this case on the top of the medical kit, in Outsurances’ brand colour, whereby it promotes the insurance company through understated branding. When the seat is up the medical cross will be displayed allowing the user to see from their boot where the medical aid kit is situated, as well as when the medical kit is in use and the seat is down, the medical cross will be displayed upwards for the user to clearly see.
The colour of the medical kit will be a clean white high gloss plastic, displaying a clean and hygienic medical case, with a touch of Outsurances’ branding green situated on the medical cross, as mentioned, as well as visual text within the draws for tips to help the user in an emergency moment. The use of the colour green in the medical cross originated from the traditional medical cross green of a darker shade, therefore still bearing in mind of traditional preferences.
The medical items situated within the drawers will contain personal branding for the insurance company with little phrases to help the user in frantic situations. There is also a placeholder for a business card to promote the insurance broker who will be giving out the corporate gift, also creating a marketing tool for the insurance company and a number to call if anything was to happen to their vehicles. The branding will again have a clean white with typography of again the Outsurance green, with a logo on every item.
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